06 Jun

Erdem AW1314























The dichotomy which was expressed in Ingmar Bergman’s « Persona » (« something soft mixed with something quite dark », according to Erdem Moralioglu) was the starting point of the Erdem Autumn/Winter 2013-2014 Show.

Other « Persona »-inspired collections : Apiece Apart Spring/Summer 2010 (the short film which was shot to accompany this collection was partly based on the exchanging of identities in « Persona »), Dsquared² Spring/Summer 2013 (the video campaign of this collection, shot by Mert & Marcus, was an homage to such films as « Persona »), Mandy Coon (in 2011, « Persona » was the 1st film of the « Fashion in Film – Designer Inspiration » movie night series, organized by Mandy Coon), SportMax Autumn/Winter 2011-2012 (not specifically inspired by « Persona » but by the cold Northern Europe which was portrayed in Ingmar Bergman’s films).

Photo :



Posted by on June 6, 2013 in Cinema


Tags: , , , , , , ,

4 responses to “Persona

  1. stylentonic

    June 6, 2013 at 2:35 pm

    mixing makes the difference! Cool floral look! xxx

    • Fashion Mayann

      June 6, 2013 at 3:26 pm

      Indeed ! This outfit is rigorous and sexy at the same time ! XOXO

  2. kaefer's

    June 6, 2013 at 4:40 pm

    wow, i love this floral!
    so beauty!

    brazilian greetings

    • Fashion Mayann

      June 7, 2013 at 6:50 am

      Thank you so much ! Erdem is so great at designing floral pieces which mix elegance and beauty ! XO


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