New technologies inspired glasses in the Diane von Furstenberg Spring/Summer 2013 Show, made in collaboration with Google, in order to film a behind-the-scenes documentary, using Google’s glass technology.
Some groundbreaking shows or collections inspired by then-new technologies : Alexander McQueen Spring/Summer 2010 (the « Plato’s Atlantis » show, presented on October 6, 2009, at Paris’ Palais Bercy, was filmed by 2 huge robotic cameras, which live streamed the images on the Internet), Alexander Wang Spring/Summer 2010 (in collaboration with Nick Knight’s SHOWstudio.com, this show was projected on a giant screen, in New York’s Times Square), Burberry Prorsum by Christopher Bailey Autumn/Winter 2010-2011 (this show, presented on February 23, 2010, was live streamed in 3-D, on Burberry’s site, facebook®, Twitter and YouTube, for private screenings, in Dubai, Los Angeles, New York, Paris and Tokyo ; moreover, in July 2010, Burberry was the 1st top brand to release a numerical and interactive campaign for this collection, on Burberry’s site, facebook®, Twitter and YouTube), Dolce & Gabbana Autumn/Winter 2010-2011 (this show, presented on February 28, 2010, was delivered live on iPhones, with the D&G Fashion Channel app), Helmut Lang (in April 1998, Helmut Lang was the 1st designer to live stream his new collection on the Internet), Hussein Chalayan Spring/Summer 2007 (the finale of the « One Hundred Eleven » show featured mechanical dresses that transformed themselves thanks to a computer program), Issey Miyake (for his A-POC / A Piece of Cloth line, launched in 1999, in collaboration with Dai Fujiwara, Issey Miyake used groundbreaking technologies to eliminate the usual steps of cuts and sewings ; for his 132 5 line, launched for Autumn/Winter 2010-2011, Issey Miyake developed pieces with the computer engineer Jun Mitani), Jean Paul Gaultier Spring/Summer 2011 (the viewers of this show wore 3-D glasses to watch 3-D printed pieces), Louis Vuitton by Marc Jacobs Spring/Summer 2010 (presented on October 7, 2009, this show was live streamed on facebook®), N° 21 Spring/Summer 2013 (Alessandro Dell’Acqua said that this collection was dedicated to the tumblr. generation), Ralph Lauren Autumn/Winter 2010-2011 (this show, originally presented in February 2010, was projected in 3-D, in November 2010, on the buildings of London’s and New York’s Ralph Lauren stores, to highlight 10 years of Ralph Lauren’s numerical innovations), Rifat Ozbek Autumn/Winter 1990-1991 (this collection was presented as a video, directed by John Maybury, which was then an innovative alternative), Thierry Mugler (in 1998, Thierry Mugler presented the 1st virtual show, at the IMAGINA festival, in Monaco).
Moreover, the December 2009 issue of « Vogue » highlighted Google-inspired pieces, created by Gary Graham, House of Waris, Sophie Theallet, Spurr, and Wayne, for the CFDA / Vogue Fashion Fund, in the « Design engineering » article, written by William Norwich.
Photo : Imaxtree
Fashion Mayann 